Kinetic Vets
Balancing Medicine and Compassion in Veterinary Practice
2024,2025
Kinetic Vets
Kinetic Vets is a formerly mobile veterinary practice specializing in complex mobility and neurological care for cats and dogs. Ahead of their transition to a brick-and-mortar location in Clermont, Florida, they partnered with Frankel to develop refreshed branding and supporting assets.
Project Scope
+Brand Concept
+Print Assets
+Social Content
Kinetic Vets needed a branding concept that balanced the needs of two key audiences: peers in specialty veterinary care and concerned pet parents seeking expert treatment. To meet both needs, we developed a concept that speaks to fellow professionals through subtle references to science and motion, while expressing warmth, compassion, and personality to reassure clients that their pets are in capable hands.
With much of Kinetic Vets’ practice focused on restoring mobility, we reinforced this emphasis on motion through thoughtful textural details and dynamic photography.
To help Kinetic Vets visualize how the concept could be applied, we created speculative work that illustrates the brand in practice.
After the branding concept was approved, we began creating assets designed for use in the Kinetic Vets office and during on-the-road tabling at events.
