University of Georgia
Big Ideas. Real Impact. Made at UGA.
2023, 2024
Ranked #47 out of 439 National Universities, the University of Georgia is a leader in research and innovation—from veterinary medicine to agriculture and far beyond.
Our charge was to bring UGA’s groundbreaking work to life for university peers, state legislators, and other key stakeholders through impactful channels including print and digital ads, paid and organic social, banner placements, specialty websites, and more.
University of Georgia
Project Scope
+Web Design
+Print Design
+Social Media
+Digital Ad/Banner Design
To increase awareness of UGA’s emerging research, we developed a core campaign that released stories of UGA’s successes on a monthly basis. These stories were shared across multiple formats, with full-length features appearing in collegiate print publications, email campaigns, and dedicated microsite pages.
To expand the reach of these stories, we leveraged paid and organic social to amplify their impact. Through compelling visuals and concise hooks tied to each topic, we targeted key stakeholders to ensure the right audiences were seeing and engaging with UGA’s news.
Similarly to paid social, we launched hundreds of digital banner ads to expand reach and drive direct traffic from more avenues to UGA’s featured stories.
After establishing a strong partnership with the University, we expanded our work across multiple UGA units, highlighting initiatives designed to enrich the state of Georgia and the communities it serves. These efforts came to life through a range of materials, including website landing pages, digital ads, and more.
