90 Years of Better Banking
CAMPUS USA 90th Celebration
2025
Campus USA 90th Celebration
Campus USA has spent 90 years establishing themselves as a trusted community credit union. 2025 marks their 90th year of operation, marking an opportunity to celebrate through marketing special offers and member appreciation through many mediums of marketing.
Project Scope
+Branding Refresh
+Logo Iterations
+Print Production
+Digital Placements
+Employee Gifts
+Community Activations
To promote this milestone to our members and the broader community, we brought the campaign into the Gainesville area through large-scale print installations, digital placements within our mobile banking app, and visual touchpoints in and around our branch locations.
Worn on select days across our banking branches, this shirt was shared with all 456 Campus USA employees to celebrate the 90th anniversary and unite our team.
Through our partnership with University of Florida’s sports teams, we created visual stadium activations and announcements to be played during regular season games.
