Prairie Creek Homes
Designing the Story Behind Every Build
2025, 2026
Prairie Creek Homes is an emerging home construction company based in Gainesville, Florida. As a new venture of Miller Building Group, the brand was developed in preparation for an early 2026 launch. Together, we created an identity that feels authentic to Prairie Creek Homes’ rustic Florida roots and reflects a commitment to timeless, well-built homes.
Prairie Creek Homes
Project Scope
+Brand Concept
+Brand Guide
The Prairie Creek Homes brand draws inspiration from the look and feel of Old Florida, grounded in natural beauty, enduring craftsmanship, and rustic charm. Shown below are the moodboard and early logo explorations that helped shape and refine the core of the Prairie Creek Homes brand.
The Prairie Creek Homes logo is a combination mark, featuring a stylized serif logotype paired with a distinctive icon. The mark feels polished and balanced while preserving the character and craftsmanship central to Prairie Creek Homes’ signature style. To support a variety of applications, three additional logo variations were developed to meet the company’s broader branding needs.
Prairie Creek Homes draws from the true spirit of Old Florida, using a palette inspired by Florida’s natural landscapes and a collection of cohesive elements that reflect native environments, materials, and craftsmanship. Together, these elements round out the brand, creating a grounded, authentic identity rooted in its surroundings.
As the brand came together, we began applying these elements across print materials, apparel, and company signage. This section is a work in progress and will continue to grow as Prairie Creek Homes requests additional branded materials.
